FjallRaven

This spot changed several times while I was working on it. At first, the shots were slow and focused more on a single hiking scene. I wrote several slow paced, beautiful, simple piano pieces - one of which was used on another spot. The agency wanted something different but couldn’t describe it exactly. I just shot in the dark with this and cranked up the intensity, made it more action oriented and that was apparently what they wanted. It’s always a good idea to stay open and try different things. Sometimes it’s hard to know what the right thing is until you hear it!  What matters most is that the client is happy and their vision fulfilled.  That is what I always strive to do.